We created for Samsung the first music video for the digital influencer SAM, emphasizing the influencer's personality and inspiring the breaking of barriers through music. We encountered various technical challenges, particularly in choreographing a dance scene inspired by the K-POP style. Working alongside choreographer Laura Moraes, we crafted unique dances for five different performers. Following rehearsals, we utilized motion capture technology to capture Laura's movements and refined the data for a high-quality film. This project is a milestone, blending technology with tradition.
My role: creative direction / concept idea
My role: creative direction / concept idea
