The campaign offers a digital experience, showing the correlation between the new Samsung Galaxy Book Pro 360 and its gadgets, while also connecting the story independently with different social media formats, always encouraging consumers to interact with the film in different formats. In other words, we show the connection between the story on YouTube and different points of view spread across Stories, feed, Twitter and Spotify. Everything was carefully designed to create engagement and curiosity.
My role: ECD / concept idea / soundtrack lyrics in partnership with Comando S studio
My role: ECD / concept idea / soundtrack lyrics in partnership with Comando S studio
