Samsung's OLED TV had two features worth exploring: insight, matte effect, and pure black. A Halloween story that became a short story and organically engaged many people on TikTok in just one day. For this project, I did the art direction and concept art together with copywriter Leo Telles. What was just a beautiful print turned into a Halloween animation featuring the voice of Helio Vaccari—the voice of Gandalf in The Lord of the Rings. Soundtracked by the production company HEFTY, impeccably.
Awarded at the ECHO Global and Lisbon International awards in 2024
My role - concept / art and creative direction
Creative Idea - Leo telles / Felipe Andrade
Agency - CHEIL
Pé Grande Studio
HEFTY Audio
My role - concept / art and creative direction
Creative Idea - Leo telles / Felipe Andrade
Agency - CHEIL
Pé Grande Studio
HEFTY Audio
